Second Analyst

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A managed intelligence service for recurring research and important business decisions.

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decision_model_competitor_price_move
Competitor X raised its mid-tier priceIllustrative sample
Decision model · 5,000 scenarios · invented figures
SignalHigh3 sources agree
Revenue at risk$38k to $91kper quarter
ConfidenceMedium1 assumption open
Options tested: change in quarterly profit
Hold at $55expected +$9k
Raise to $57 and promote valueexpected +$22k
Raise to $59expected +$31k, widest range
-$30k$0+$30k+$60k+$80k
Evidence
  • Pricing page, 4 Nov. Public source
  • Press release, start date 1 Dec. Public source
  • Our mid tier, $55. Customer-provided
Assumptions and flags
  • 4% of customers switch per $1 price gap
  • Start date differs between sources
Flagged for your decisionRaising to $57 has the best risk-adjusted outcome. The date conflict moves the answer by about $4k.
Reviewed by Mandhir Dua · 5 Nov

Intelligence for recurring questions and important decisions.

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Follow a business question from evidence gathering and analysis through to a recommendation and a reviewed decision memo.

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1

Diagnostic

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You describe the question. We recommend the right starting brief, explain what is involved and give an indicative price.

2

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3

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