From question to reviewed brief

You define the job once. A configured workflow runs it on your schedule, and a designated analyst reviews every delivered brief.

To see these stages run, try it out. It follows a workflow through six steps: set up, collect, analyse, synthesise, decide and write, act.

1Define the job

Write down the question, the scope and the output you want.

QuestionWhat changed in the market, and does it matter for our decisions?

ScopeSix public sources, three competitors

OutputA one-page brief, dated and sourced

2Set the evidence and rules

Every finding should have a traceable source or be clearly identified as customer-provided information or an assumption. The workflow applies the agreed checks, records gaps and distinguishes what is known from what remains uncertain.

Public sources

Customer documents

Customer numbers

Agreed checks

Every finding has a traceable source

Customer information and assumptions are labelled

Gaps are recorded as gaps

Evidence set, ready to run

Public sourceCustomer-providedAssumptionAnalysis

3Configure and test

We configure the workflow on your sources and test it against available historical data where suitable. Your designated analyst checks the first run before anything reaches you.

Your analyst is involved

Workflow configured on your sourcesRules, checks and output format agreed
Tested against available historical dataWhere suitable, compared with what actually happened
First run checked by your analystBefore anything reaches you
Ready to run on your schedule

Historical testing shows how a workflow handled known periods. It is not a forecast, and it does not guarantee future accuracy.

4Run

The workflow runs on your agreed schedule, gathering, dating and checking evidence the same way every time.

1GatherRead the agreed sources

2Date and sourceAttach both to each finding

3Apply checksFlag gaps and conflicts

4DraftPrepare the brief

On your agreed schedule, the same way every time. Gaps and exceptions go to the analyst, not into the brief as fact.

5Review the result

A designated analyst reviews every delivered brief for source relevance, evidence, assumptions, conflicting information and interpretation. You make the decision.

Your analyst is involved

Weekly competitor briefReviewed by a designated analyst

Source relevance checked
Evidence traceable to a source
Assumptions labelled
Conflicting information flagged, not smoothed over1 conflict flagged in this brief
Interpretation reviewed and signed off

Delivered as a PDF or an email. The business decision stays yours. Illustrative.

Questions you may be asking

Data and privacy

Is my data safe?

Anything you type into the try it out page stays in your browser. For a real engagement, we agree in writing where your data is processed, who can see it and when it is deleted, before you share anything. We do not hold a security certification, and we will not imply that we do.

Does my data go to an AI company?

The try it out page calls no AI model. In a real engagement, if a language model reads text, we tell you which one, what is sent to it and where it is processed, and that goes into the written agreement. Each quote it extracts is checked against the source text.

Can I have my data deleted?

Yes. We agree a retention period for each engagement, and you can ask for deletion at any time. We confirm in writing when it is done, and we ask only for the data the work needs.

What does this website store about me?

There are no analytics scripts, and the host may keep standard server logs. A message sent through the form is held by the form service and in our email, and is used only to reply.

Working with us

What do I need to provide?

Your recurring question, the competitors or topics you care about, and any documents or figures you want included. If you have historical data, it can be used to test the workflow. We set up the sources and rules with you.

Will it plug into the tools we already use?

Not today. No integration with your internal systems has been built. Where a data connection is needed, such as a sheet or a file feed, we scope it separately and say so before you commit.

How quickly can we start?

After the free diagnostic, a pilot takes about three weeks and includes two reviewed briefs.

Limits

What if it gets something wrong?

Every finding carries a date and a source, so you can check it. Gaps and conflicting evidence are shown, not hidden, and a designated analyst reviews every delivered brief. Where you provide historical data, we test the workflow against known periods where suitable. That shows how it handled the past. It is not a forecast. Accuracy has not been measured yet, and we will not quote a figure until a pilot has measured it.

Do I still need my own analyst?

Often, yes. The workflow and the analyst review cover the repeating work: gathering, dating, checking and drafting. Reading what matters for your business, and the decision, stay with your team.

How is this different from using ChatGPT myself?

A general AI tool starts from scratch each time. Here the job is set up once, with the same sources, checks and format on every run, and a designated analyst reviews each delivered brief. Use a general tool for one-off questions, and this for the questions that keep coming back.